The continuation of the “No Lay’s, No Game” campaign. This time, we went for a viral moment through a stunt in a live UCL game. A few minutes before the match between AC Milan and PSG, David Beckham and Thierry Henry appeared on the stadium’s screens to pick a lucky fan to join them at the VIP. The only condition? They had to have Lay’s.

Results:

· +150MM views on social media.

· 2.5Bn PR Impressions.

· +3% Global sales.