Your favorite artists from the eighties didn’t fall into obscurity. They
were dragged into an alternate universe, where they’ve been ever since. Until Doritos opened the portal. That was the premise for “Live from the Upside Down”, the first music concert streamed from another dimension.
A 40-minute-long branded entertainment with which Doritos 3D announced its partnership with Netflix’s Stranger Things Season 4.

Results:

· +300 MM views

· 4.5 B impressions

· +11% in sales

· 685% ROI