A once-in-a-lifetime opportunity for football fans: on UEFA Champions League match days, some of the game’s biggest stars and football legends would be knocking on random doors, looking for a place to watch the match. The only condition for them to stay? There had to be Lay’s. Otherwise, they would move on and find another place.

Results:

· 56MM views on social media.

· 1.25Bn PR Impressions.

· 47% Global Avg. View Through Rate.
(OMD Industry Benchmark = 10%).