Argentina’s government had eased the Covid restrictions a bit, and people slowly started gathering again. Brahma (an AB InBev top-selling beer brand) needed to come up with something that added volume to
its sales in a context where fear of infection was something most people were still wary of.

The solution we came up with was related to product design and 100% based on one of the brand’s main assets: the silhouette printed on each of its cans. From packaging, the idea evolved into a fully-integrated campaign.

Results:

· +1,4M organic impressions

· +15% e-retail sales

· 98% positive brand sentiment