What we do
How we work
Who we are
Cut through the clutter.
Think of us as an innovation partner. Our capabilities stretch from developing communications platforms, to launching or repurposing existing brands and products, designing new visual identities, developing new products from scratch, or finding fresh ways of innovating within your business.
First, we define a brief with clear objectives.
Next, we agree on a creative strategy to accomplish that.
We then translate that strategy into a creative
media-agnostic execution.
We don’t sell “one-size-fits-all” campaigns. We create
tailor-made solutions. With people with different skill sets who come from the most diverse fields, and developing a team relationship with our clients to avoid traditional siloed project management. We find this is key to making unbiased recommendations to solve each problem.
Dario Porterie & Ariel Chiesa, Founders.
With over 15 years in the industry, Dario and Ariel have worked across the most
diverse business categories. They have been part of Argentina’s top creative shops,
developing global and regional projects for brands such as Coca-Cola, Netflix,
Vodafone, Under Armour, ABInBev, Santander, Sprite, Fanta, Doritos and Lay’s,
among others.
In 2014, their work collaborated in making Grey Buenos Aires the country’s
most awarded agency.
In 2017, while working at Santo (WPP Group), they moved to London to be Creative Directors
for the global Vodafone account. On their return to Buenos Aires became Executive Creative
Directors for the agency’s three offices (Buenos Aires, Miami, and London). Two years later,
Santo became Agency of the Year at the Argentinian Creative Circle.
In 2021, Dario joined Slap Global as Executive Creative Director and contributed to making
the shop awarded as the independent agency of the year in the Effie Awards.
In 2023, they launched 5:45AM - an ideas company.
Their work has been awarded in the most prestigious creativity and result-oriented festivals
such as Cannes Lions, D&AD, Effie, Clio, and London International Awards, among others.
Sculptures: Wilfrid Wood
Cut through
the clutter.
What we do
Think of us as an innovation partner. We’re into ideas that grow business. That can stretch from developing communications platforms, to launching or repurposing existing brands and products, designing new visual identities, developing new products from scratch, or finding fresh ways of innovating within your business.
How we work
First, we define a brief with clear
objectives.
Then we agree on a creative strategy to accomplish that.
We then translate that strategy into a creative
(media-agnostic) execution.
Who we are
We don’t sell “one-size-fits-all”
campaigns. We create
tailor-made
solutions. With people with different skill
sets who come from the most diverse
fields, and developing a team relationship with our clients to avoid traditional siloed project management. We find this is key
to making unbiased recommendations to solve each problem.
Sculptures: Wilfrid Wood
